PRMuseum Summer School Series, 2018

Session II: Tech PR for New Technologies: from Drones to VR to Blockchains

Ethan Rasiel , CEO, Lightspeed PR

Ethan Rasiel, CEO, Lightspeed PR

If you've thought about breaking into technology PR, or ensuring you succeed once you get there, you'll want to attend the second session of our Summer School series, “Tech PR for New Technologies,” Thursday, June 28. 

Join Ethan Rasiel, who will share insights from over 20 years of PR experience, including his career at Edelman, his role as Communications Director at Samsung, and his five years as CEO of Lightspeed PR. You’ll learn how to secure mainstream attention for your company or product, how to build relationships with key influencers and journalists and how to react in a crisis — all at the speed of light! A networking session will follow the event, along with complimentary snacks and wine.

Some things you may learn at the “Tech PR for New Technologies,” session:

  • The Samsung product launch that was so successful, it killed the category

  • How a famous movie director stormed off stage moments into a press conference

  • How consumer tech and B2B tech aren’t as different as you think

  • The true purpose of a press release (and it isn’t about press)

  • Cutting edge technology to watch for, from drones and blockchains to virtual reality and artificial intelligence.

Session X, May 2, 2019: Branding with Brandi: Step Up Your Game, with Brandi Boatner, social and influencer communications lead, IBM
Session IX, April 10, 2019: Secrets to Doing Well While Doing Good: a Pioneer’s Guide to the Power of Purpose in a Transparent World
Session VIII, December 12, 2018: Adventures in Travel PR, with Gail Moaney, executive vice president, Travel & Tourism Finn Partners
Session VII: November 7, 2018: Financial Communications Bootcamp, with Elliot Sloane, FTI Consulting
Session VI, October 23, 2018: Crisis Communications: The Truth Shall Set You Free, with Mike Paul, President, Reputation Doctor® LLC
Session V, August 2, 2018PR for non-profits, with Lucas Bernays Held, Director of Communications, The Wallace Foundation
Session IV, July 26, 2018How to be a Corporate Spokesperson w/ Bob Varettoni, Director of Corporate Communications at Verizon
Session III, July 19, 2018: Food/Wine PR w/ Julie Sternberg, Senior VP of Food & Beverages at Hunter PR
Session II, June 28, 2018Tech PR for New Technologies: from Drones to VR to Blockchains, with Ethan Rasiel, CEO, Lightspeed PR
Session I, June 12, 2018The Future of Healthcare PR with Craig Rothenberg, founder of Rothenberg Communications LLC