"The Business of Persuasion" with Harold Burson
Monday, December 11, 2017, 6:00–8:30 pm
Baruch College CUNY, 151 E. 25th St., New York, bet. 3rd and Lexington Avenues
Join Harold Burson to learn about the early days and legendary growth of Burson-Marsteller. Hear first-hand accounts of the Tyleol crisis, New Coke, Ole Miss, and dozens of other milestone campaigns. Moderated by Mike Fernandez, the event will feature Dick Martin as Harold's interviewer. It is sponsored in part by Corporate Communications International (CCI). Baruch College, Monday, December 11, 6:00 pm.
You must register for this event. Space is limited.