Values-Based Decision Making in a Provocative Environment: The Consequences of “Doing the Right Thing”
Wednesday, April 11, 2018
National political and civil discourse has deteriorated significantly over the past two decades, and with it so too has trust in organizations, large and small. The roles of senior communication and corporate affairs professionals—those frequently responsible for helping to express the values of their organizations—have become increasingly important. What’s more, society's views and expectations of the executive leadership of these organizations have also been impacted.
A special panel discussion with top industry thought leaders will share insights and perspectives on what we need to do to be prepared to manage and lead trusted organizations in the future: Roger Bolton, President, Arthur W. Page Society; Roger Fine, Chairman, Robert Wood Johnson Foundation, General Counsel (retired); Johnson & Johnson; Joyce Herneghan, Chief Communication Officer (retired) GE; Jack Leslie, Chairman, Weber Shandwick; Bill Nielsen, Corporate Vice President, Chief Communication Officer (retired); Johnson & Johnson, Michael Sneed, Worldwide Vice President, Corporate Affairs, Johnson & Johnson; and Erica Southerland, Assistant Professor, Communications, Howard University.
Craig Rothenberg, Founder, CEO, Rothenberg Communication LLC, will moderate. Register here. Seating is limited.
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About the Museum of Public Relations
The Museum of Public Relations is a 501(c)(3) educational institution chartered by the New York State Department of Education to serve the world's growing community of public relations students, educators, researchers and practitioners. Our mission is to bring PR history to life—exploring and sharing the campaigns, crises and leading figures in public relations history, that will enhance the quality of the practice.
Founded in 1997, this is the world's only museum dedicated to the international public relations profession. It reveals the history of the profession, and explores the role of PR in business, society culture and politics.
Through hundreds of rare artifacts, oral histories, letters, photos and film, visitors learn about the profession's pioneers and their contributions to the practice. Visitors also explore the various social movements which were guided by the underlying principles and philosophies of public relations.
During class visits to the Museum, students are encouraged to experience PR as it was practiced by our field's founders from as far back a century ago. Through hands-on exhibits of "ancient" media technologies, oral histories, and artifacts—some from the actual offices of early pioneers Ivy Lee, Edward Bernays and Arthur Page—students learn firsthand the role PR has played in business, society and culture.
The Museum's extensive digital archives include video interviews, important out-of-print books, classroom resources, and videos of Museum-sponsored events, including the first-ever events honoring the contributions of African Americans, Latinos, and women in this field.