PRMuseum Summer School Series, 2018

Session IV: Working as a Spokesperson in the Changing World of Corporate America

Bob Varettoni  Director of Corporate Communications, Verizon

Bob Varettoni
Director of Corporate Communications, Verizon

There are lessons to be learned from life in a Fortune 20 company and “Working as a Spokesperson in the Changing World of Corporate America,” was your chance to hear about them directly from an experienced corporate Media Relations professional.

Bob Varettoni, Verizon’s director of corporate communications and spokesperson for financial issues (@bvar on Twitter, @bvarphotos on IG), shared stories and insights from more than 30 years of PR experience with Verizon and its predecessor companies. Working with C-suite executives, Bob has had a front-row seat to the unprecedented change in the communications industry. 

Topics discussed at the session include:

  • How the nature of corporate PR is rapidly changing

  • How to differentiate yourself from PR colleagues to advance your career

  • How work life in a corporation may be very different than you think

  • What went on behind the scenes of some historic business announcements

When: Thursday, July 26, 6:00–8:00 PM
Where: WeWork, 85 Broad Street, 27th Floor, New York, NY 10004

The event was live streamed on our Facebook page

Session X, May 2, 2019: Branding with Brandi: Step Up Your Game, with Brandi Boatner, social and influencer communications lead, IBM
Session IX, April 10, 2019: Secrets to Doing Well While Doing Good: a Pioneer’s Guide to the Power of Purpose in a Transparent World
Session VIII, December 12, 2018: Adventures in Travel PR, with Gail Moaney, executive vice president, Travel & Tourism Finn Partners
Session VII: November 7, 2018: Financial Communications Bootcamp, with Elliot Sloane, FTI Consulting
Session VI, October 23, 2018: Crisis Communications: The Truth Shall Set You Free, with Mike Paul, President, Reputation Doctor® LLC
Session V, August 2, 2018PR for non-profits, with Lucas Bernays Held, Director of Communications, The Wallace Foundation
Session IV, July 26, 2018How to be a Corporate Spokesperson w/ Bob Varettoni, Director of Corporate Communications at Verizon
Session III, July 19, 2018: Food/Wine PR w/ Julie Sternberg, Senior VP of Food & Beverages at Hunter PR
Session II, June 28, 2018Tech PR for New Technologies: from Drones to VR to Blockchains, with Ethan Rasiel, CEO, Lightspeed PR
Session I, June 12, 2018The Future of Healthcare PR with Craig Rothenberg, founder of Rothenberg Communications LLC