PRMuseum Summer School Series, 2019
Session IX: Secrets to Doing Well While Doing Good: a Pioneer’s Guide to the Power of Purpose in a Transparent World
by Carol Cone, Founder, Carol Cone ON PURPOSE
Learn from the pioneer of cause-related marketing on how businesses can thrive by supporting the social good. Hear the story of My Special Aflac Duck, the first-ever social robot, changing the lives of thousands of pediatric cancer patients in 44 states. This past year, the Duck has garnered such awards as: TIME’S Best Invention of the Year, the Consumer Electronics Show "Tech for a Better World," as well as PR Week's Best in Show. Carol will also present the inspiring inside stories of the Avon Breast Cancer Crusade, the Reebok Human Rights Award and Microsoft YouthSpark.
When: Wednesday, April 10, 2019, 6:00–8:00 PM
Where: WeWork, 85 Broad Street, 27th Floor, New York
About Carol Cone
Carol is internationally recognized for her work in social purpose and CSR. Carol Cone ON PURPOSE delivers on her life’s passion: to educate, inspire and accelerate social purpose programs and impacts for organizations and nonprofits around the globe.
For more than 30 years, Cone has embraced a steadfast commitment to building lasting partnerships between companies, brands and social issues for deep business and societal impact. She adamantly feels that today, companies and brands must have a deeper meaning beyond the bottom line.