How Communicators Can Shape Authentic Narratives of Latino Communities
Latinos represent nearly 40 different countries, with distinct cultures. How can we speak as one voice? And should we be speaking as one voice? While we are attracting a greater number of Latinos into communications and media, they do not seem to be rising up the corporate ranks as quickly as they ought to be. What are some of the obstacles getting in their way? … As communicators and marketers, how do we see the Latino consumer changing over the next ten years?
Thursday, September 15, 2022, 6 pm ET
Watch the video (Approx. 2 hrs.)
EMCEE
Oscar Suris, President, Edelman New York
KEYNOTE INTERVIEW
Carl Quintanilla, anchor of CNBC's “Squawk on the Street” and “TechCheck”
Panel 1. The PR Journey as a Latino
Emily Chavez, Account Executive, Global Public Affairs, Finn Partners
Andy Checo, Vice President, Client Experience, Weber Shandwick
Rosanna Fiske, Global Chief Communications Officer, Royal Caribbean Group
Carla Michelle Santiago, General Manager, Edelman Miami
Panel 2. Representation of Hispanic & Latino Communities in PR & Media
Natalie Asorey, Lecturer, Department of Public Relations, University of Florida College of Journalism and Communications
Sonia V. Diaz, Founder & President, Zaid Communications/HPRA
Danny Marin, Head of Public Relations, Latin America, Amazon Prime Video
Raudy Perez, Senior Director, External Diversity Partnerships, Experian Human Resources
Cal State Fullerton’s Latino Communications Institute Student Wrap-Up Panel
Marta Ronquillo Newhart, Chief Communications and Brand Officer, Westinghouse Electric Company, will lead a discussion with thoughts/final takeaways from the event. Featuring: Heidi Jasmin Gutierrez, Class of 2022 (Winter), Communications/Public Relations Major; Gustavo Lopez, Class of 2023, Communications/Public Relations Major; Eva María Ochoa, Class of 2025, Communications/Public Relations Major; Emily Vazquez, Class of 2025, Communications/Public Relations Major.
Thanks to Our Sponsors
How Communicators Can Shape Authentic Narratives of Latino Communities is sponsored in part by: Grady College of Journalism and Mass Communication Department of Advertising and Public Relations at University of Georgia; Amazon; Edelman; Page; HUNTER: TV One; FINN Partners; The Bonnie Yablon Foundation; RENEWPR; Pat Ford; The Diversity Action Alliance; Muck Rack; and CommPRO.
