Learning from Black PR History: The Imperative of Belonging

The need for “belonging” has never been as critical as it is today, especially among diverse PR professionals who have often found “fitting in” to be one of their top workplace concerns. And given the pandemic—on top of the Great Resignation—retaining great talent is now doubly difficult, rendering the inclusion part of the DEI formula no longer sufficient. Fostering a sense of belonging, as the pandemic has taught us, especially when we are physically apart, can result in lower risk for turnover and greater performance. This program explored how best to do that in the Age of Zoom. Brought to you by the Museum of Public Relations and the Diversity Action Alliance.

Watch the program on demand

HOST
Sabrina Browne, Vice President, Corporate, BCW

FIRESIDE CHAT
Victor Blackwell, Anchor, CNN, “The Role of the Communicator Today”

ANALYIS
Carmella Glover, President, Diversity Action Alliance

WRAP UP
Nyree Wright, Senior Vice President, Public Relations, TV One Networks

Panel I: DEI, Belonging and The Black PR Professional

Brandi Boatner, Manager, Digital & Advocacy Communications, IBM

Nikki Forman, Senior PR Manager, US Operations, Amazon

Dawn Kelly, Co-Owner, The Nourish Spot; Partner, Metropolis Group

Carol Watson, Chief Inclusion Officer, BCW

Panel II: DEI, Next-Gen Black Talent on Belonging

Tiffany Knighten, Founder & CEO, Brand Curators

Emmanuel Reid, Assistant Account Executive, Ogilvy

Monique Soriano, Senior Account Executive, Corporate, BCW

Jordan Williams, Talent Solutions Strategist, LinkedIn

Thanks to our Sponsors

Sponsored in part by Grady College of Journalism and Mass Communication at the University of Georgia; TV One; Renew PR; Page; HUNTER:; Talkwalker; The Stevens Group; The Hannon Group; Boston University College of Communication; Hofstra University Lawrence Herbert School of Communication; Pat Ford; S. Keith Burton; Diversity Action Alliance; Georgetown University School of Continuing Studies, Public Relations & Corporate Communications; PRCA Americas; Muck Rack; and CommPRO.