The Edelman Story: How Marketing Communications Forever Changed PR
Monday, October 2, 2017
Learn the inside story of the 60-year history of the Edelman firm, the world's largest independently owned PR firm, well known as the pioneer of Marketing Communications. From Dan Edelman's invention of the media tour (1952) to the firm's founding of environmental PR (1991), to its culture-changing program for the Dove campaign (2004), to the creation of the world famous Edelman Trust Barometer, the firm has led the rest of the field in pioneering new methodologies, new technologies and new ways of thinking.
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