Looking Back / Moving Forward

Celebrating the 25th Anniversary of the Edelman Trust Barometer, with Richard Edelman

Join us for a critical discussion on the burgeoning public distrust for government, media, and business—and what communicators can do to regain the public’s trust.

An in-person program and networking event
Tuesday, November 18, 2025, 6pm ET  |  Seating is limited.
General Registration for in-person event  | $25
Student Registration for in-person event | FREE | Suggested donation—$15
Registration for Zoom only | FREE | Suggested donation—$15

Edelman's Trust Barometer has become one of the world's most trusted annual surveys of public attitudes toward our bedrock institutions. This event will explore what it learned over the past 25 years and what it means for the future.

PR Week editorial director Steve Barrett will chat with Barometer founder Richard Edelman to discuss the events that have had the greatest impact on the public's diminishing confidence in government. Why the once positive perception of the media has gone downhill. And how we as communicators can begin to rebuild public confidence in our institutions.

Thanks to our Sponsors

The PR Museum wishes to recognize the ongoing support of our Founding Partners Edelman and PRSA; our Program Underwriters Burson and APCO Worldwide; and our Sustaining Sponsors, Honeywell, Muck Rack, Enbridge, Zeno, HUNTER, Racepoint Global, Conagra Brands, Page, The Grossman Group, the University of Georgia Grady College of Journalism and Mass Communication, and The University of Florida.