How world affairs, technological innovation, social movements and the pandemic will shift your identity and shape your future over the next 15 years.

Thursday, May 19, 6–7pm ET
A link to this interview will be available shortly.

In a conversation specifically tailored to Communicators, Marian Salzman, author of The New Megatrends: Seeing Clearly in the age of Disruption revealed how emerging trends in this post-COVID environment impact the course of the next two decades. These trends impact where we live, how we get around, and even, what we eat for dinner. And thanks to the pandemic, we've already seen major changes in the way we work, make purchases and socialize, IN an interviewed conducted by Ian Williams, President, Foreign Press Association, USA Salzman describes how these changes portend for global America's mental health, lifestyles, and consumption, and how by understanding these trends, Communicators can better strategize how to reach the emerging audiences of tomorrow.

Salzman is an internationally recognized trendspotter, who has spent her career in top positions at Communications agencies like Chiat/Day, Y&R, and Red Havas, and today serves as the CCO at Philip Morris International. As founder of the world's first online market research company, Salzman has for more than a decade issued annual forecasting reports that are relied upon by the world's biggest companies. The author or co-author of 17 books, Saltzman is responsible for #GivingTuesday and for coining the word "metrosexual."