"The neat and tidy divisions separating marketing and public relations are breaking down. It may be that the best way to solve a marketing problem would be through public relations activities. It also is possible that the best way to solve a public relations problem might be through the disciplined orientation that marketing provides. Both marketing and public relations people want more of a voice in corporate policy making. To the extent that marketers incorporate sound public relations in their thinking, this will obviate the need for an expanded corporate public relations department. To the extent that they fail to do this, public relations people are going to press for more influence over marketing decisions." —Professor Philip Kotler, Journal of Marketing, Oct. 1978, "Marketing and Public Relations"