Acta Diurna - The First Public Gazette

The Roman General Julius Caesar wrote the first known campaign biography, “The Gallic Wars” in 50 B.C. While Caesar was off defending the Empire, he sent public reports back to Rome about his military and political victories of expanding the Roman Empire into Gaul. Caesar used these published military journals as a political campaign to convince the Roman people that he would make a great leader. Later, after Caesar moved up the political ladder and became the ruler of the Roman republic, he ordered the posting of the Acta Diurna, regarded as the first public gazette, to keep the people of the vast Empire informed. This gazette was carved in stone or metal and placed in the city centers to be viewed publicly. Caesar created one of the first-ever public relations communication campaigns on behalf of himself in order to gain political power and crown himself emperor of the Roman Empire.