The first press release

The first-ever press release: While Ivy Lee represented the Pennsylvania Railroad in 1906, a train derailed off a bridge in Atlantic City, causing more than 50 deaths. Instead of hiding the facts from the public--as was common those days—Lee invited the press down to cover the accident first hand. And in order to assure the press had accurate information, he wrote up a statement about the event—the forerunner to today's "press release". This first release, written by Lee—himself once a Times reporter—was run verbatim by the Times.