The Edelman Story: How Marketing Communications Forever Changed PR
Date to be announced
Learn the inside story of the 60-year history of the Edelman firm, the world's largest independently owned PR firm, well known as the pioneer of Marketing Communications. From Dan Edelman's invention of the media tour (1952) to the firm's founding of environmental PR (1991), to its culture-changing program for the Dove campaign (2004), to the creation of the world famous Edelman Trust Barometer, the firm has led the rest of the field in pioneering new methodologies, new technologies and new ways of thinking.
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About the Museum of Public Relations
The Museum of Public Relations is a 501(c)(3) educational institution chartered by the New York State Board of Regents to serve the world's growing community of public relations students, educators, researchers and practitioners. Founded in 1997, the museum is considered the field’s primary repository for documents covering the evolution of the field over the last century. Its archives include more than 600 significant books (many first editions and signed); dozens of artifacts; correspondence; photographs of historically significant people and events; examples of old media technologies; and a digital archive of video taped oral histories. It is considered the world’s largest collection of materials documenting PR history.
The museum resides at Baruch College’s Newman Library Archives and Special Collections, where it is open to the public by appointment for tours, guest lectures and research. The museum also has a strong educational presence online, featuring both a popular website and a Facebook page that has more than 7,300 followers from 50 countries.