“Ivy Lee: New Revelations on his Life and Work”
Wednesday, March 29, 2017, 6–9 p.m. at Baruch College, 55 Lexington Avenue (at 24th Street), Suite 14-270, in New York.
Join us as we take a deep dive into the life and influence of the “other Father of PR,” Ivy Lee (1877–1934), based on newly-discovered artifacts and writings. Never-before-seen papers from Lee will be revealed, including an unpublished manuscript Lee wrote in the 1920s that foretold contemporary expressions of public relations from driving political movements to fake news.
Dr. Ray Hiebert, the well-known biographer of Ivy Lee (Courtier to the Crowd), will present an intimate portrayal of the man best known for his work with the Rockefellers, pioneering the practice of crisis management and the invention of the press release — all more than a century ago.
Hiebert will be interviewed by Dr. Burton St. John III, professor and Ivy Lee historian at Old Dominion University, Norfolk, Virginia.
Both scholars will be presented live via Skype, and able to answer questions from callers around the world.
Emceeing the event will be Professor Fraser Seitel, who teaches graduate-level public relations and corporate communication, New York University, and author of several widely-used textbooks on public relations.
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