PRMuseum Summer School Series, 2018
Session III: Eating and Drinking Your Way Into PR: Understanding the World of Food, Wine & Spirits
Is food your passion? Do you consider yourself a wine & spirits connoisseur? If so, you’ll want to learn how the world of food & beverage marketing is ripe with opportunities for PR professionals. Check out the third session of our Summer School series, “Eating and Drinking Your Way Into PR,” Thursday, July 19.
Join Julie Sternberg, Senior Vice President in the Food & Beverage practice at Hunter PR, who will share insights from 15 years of food, wine & spirits PR experience. You’ll learn how to secure mainstream attention for food & beverage brands, how best to integrate chefs/mixologists and winemakers into PR campaigns, how to build relationships with key influencers and journalists and how to think outside of the box in order to cut through the clutter in today’s media landscape. A networking session will follow the event, along with complimentary snacks and wine.
Some things you may learn at the “Eating and Drinking Your Way Into PR,” session:
- How the food, wine and spirits PR landscape is changing
- What makes an impactful food & beverage PR campaign
- How legacy brands maintain relevancy amongst changing consumer tastes and purchasing preferences
- The role of social media influencers in food & beverage PR
- Why tasting is believing: food & beverage trends to watch
When: Thursday, July 19, 6:00–8:00 PM
Where: WeWork, 85 Broad Street, 27th Floor, New York, NY 10004
The event will also be live streamed on our Facebook page.
Attendance is free. To reserve your spot, please REGISTER here: