Life Magazine's multi page spread on Steve Hannagan

1936-- In its Vol. I No. 2 issue, Life Magazine did a multi-page spread on Steve Hannagan, one of the first-ever travel publicists. He handled Miami Beach for 20 years (with the aim of distinguishing it from the better known City of Miami) by using local "bathing beauties" for what were called "cheesecake photos" at the time. He's also known for putting Sun Valley, Idaho, on the map as a premier ski resort (he came up with the name as a way to "warm up" the town's reputation for frigid winters). Life magazine employed Alfred Eisenstaedt, one of the world's best known photographers of the day, to do the shoot, including the photo of Hannagan with colleagues in his office, below left. That photo now hangs in the Museum, a gift today by Hannagan's biographer, Michael Townsley. His book, Prince of the Press Agents and Titan of Modern Public Relations, is available on Amazon.