Coretta Scott King: the builder of King Legacy

Dr. Bernice King, CEO of The King Center, often reminds audiences that to honor her father, one must also remember to honor her mother, who built the King legacy. At the time of his death, Dr. King was one of the most reviled men on earth.

Through the power of her communication, and her persistence, Coretta Scott King transformed the public’s overall perception and built the legacy that continues to nourish our dreams of freedom and justice for all.

When Coretta Scott King was in need of communications support, she turned to PR legend Ofield Dukes, counselor to U.S. presidents, members of Congress, and public figures until his death in 2011. Dukes was instrumental in the effort to establish Martin Luther King Day as a federal holiday. 

Ofield Dukes's legacy continues to be an inspiration to students and professionals alike. At the Museum, visitors can learn about Dukes's life (1932-2011) by exploring original news clips, photos, and industry awards honoring his work in politics, civil rights and the music industry. Of note is a plaque commemorating Dukes's success bringing Motown music to mainstream America, presented to Dukes by Motown founder Berry Gordy. Copies of "Ofield: The Autobiography of Public Relations Man," edited by two of his mentees, Dr. Rochelle Ford and Dr. Unnia Pettus, are available for purchase at the Museum, or here: 

Read Ofield's obit in the Washington Post here.