The Hispanic Public Relations Association was established in 1984 by a group of Latino practitioners who believed that the creation of an organization dedicated to serving their specific needs and interests was the most effective way to promote professional advancement in the field.
David Garcia, then working for Fleishman Hillard Public Relations, believed that other PR organizations’ well-intentioned efforts to embrace multiculturalism were more geared to serving the needs of the organization than they were to Hispanic practitioners.
HPRA’s mission is to advance the practice of Hispanic pubic relations as a marketing discipline and to serve as the voice for professionals working in the Hispanic communications field nationwide. It also seeks to empower its members through support, resources and education and to offer guidance and assistance to students pursuing careers in the field.
(information taken from HPRA site)