Doris the Writer

Installment # 3 of Federico Rey Lennon's book is about how Doris’ intellect can be seen through her numerous articles, chapters and books concerning public relations and topics on women’s issues published throughout her life.

The first of these works, however, is a result of her husband’s effort. In 1927, Bernays edited An Outline of Careers: A Practical Guide to Achievement by Thirty-Eight Eminent Americans, and Doris was one of the thirty-eight contributing authors. The manuscript is a guide for those aspiring to specialize in careers that raised public relations to the same level as other careers, granting the profession legitimacy. Fleischman wrote the final chapter, Concerning Women, about the career opportunities for women and their problems in the workforce.

A year later, an addition to the volume was edited by Doris, under the title: An Outline of Careers for Women. It comprised a collection of 43 articles about careers from women going to graduate school. In its literary section, the New York Times talked about how each article was written in an “imaginative and thoughtful way”.

An article published by Doris on January, 1930 in the Ladies’ Home Journal, called Women in Business sparked up quite the controversy. In it, the author talked about the problems women faced in order to succeed in the professional world. The article was widely commented by the New York Times.

In 1937, continuing with a campaign to promote public relations, Bernays published Universities – Pathfinders in Public Opinion, a study that describes the different career paths available in American universities. In 1939, he re writes An Outline of Careers under the title Careers for Men: A Practical Guide to Opportunity in Business written by thirty-eight successful Americans.

In 1955, Doris published A Wife is Many Women, her most important book. Its main topic is the description of different roles a modern woman must play when she is married. It is a book in which personal reflections and autobiographical episodes combine.

That same year, in collaboration with Howard Walden Cutler, manager for the Bernays’ consulting firm, Doris wrote the chapter “Themes and Symbols” for The Engineering of Consent, a book about Public Relations edited by Edward Bernays which builds a strategic planning model for institutional communications.

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