1920- NAACP Conference, Atlanta. Bernays and future wife Doris Fleischman were asked by the organization to handle PR for the event. The decision to hold it in Atlanta was "startling to say the least," said the Times; but Bernays knew this provocative move would gain the attention of the Northern media, serving as a platform to discuss the "Negro's importance to the economic development of the south." Media coverage featured "the progress made by Negroes from the plantation labor to business and the professions." According to Bernays, the event was the first time in history that "under the dateline of the South's industrial metropolis, news was published throughout the country alerting the people of the United States that whites and negroes alike were seeking new status for the Negro."