1955--At the Greenbrier resort in WV, GM CCO Paul Garrett presents before the executive committee his "confidential" three-year PR program for GM and its divisions.
When GM Pres. Harlow Curtice introduces Garrett, he says: "How people regard us is most important to our progress. It is a responsibility that all of us must share if we are to improve our position with the public... [Garrett] has been responsible not only for originating most of the wide range of public relations activities in which GM is a leader but for many of the broad concepts that have to do with our relationships with the public... I have asked Paul to give us his appraisal of how we stand now in public esteem, how we reached this position and what we need to do to move to a still higher level of public approval."