On this day, August 1st, 1961, the biggest amusement park chain in America was born. Six Flags Over Texas opened with the first 360-degree looping roller coaster, modern parachute drop, man-made river rapids ride, and an all-inclusive admission price. Along with these novel features, all rides and stands were centered on the theme of the history of Texas, which made the park unique and a part of history. The park had six differently themed sections, representing each of the six flags that had flown over the state at various times. The novelty of this idea brought on much initial success. Six Flags continued to keep up the positivity by developing communication strategies with special promotions, partnerships and a social media presence, all based on this distinctive and historical theme.
The novel amusement park features, along with its communications techniques and theme, made Six Flags an enormous financial success, ultimately becoming the world’s largest regional theme park company, owning and operating 30 theme, water and zoological parks in North America. Today, the company enjoys widespread name recognition around a vast majority of the country.