Constance Hope (1908-1977) started a publicity firm in the 1930s, handling stars from Broadway and Hollywood, restaurants and recording companies. In her memoir, "Publicity is Broccoli," Hope spoke of herself as a proud publicist — not a "public relations counselor" — a descriptor she viewed as highly pretentious. "The P.R.C. [public relations counselor] prepares impressive campaigns, studded with surveys, graphs and excerpts from Freud to show how he will mold the mass mind, psychoanalytically. (The P.R.C. scorns anything less than eight cylinder words.)" Read Heather Yaxley's commentary on Hope's career in PR Conversations: http://www.prconversations.com/?s=Constance+hope
Read an original copy of her book at the Museum of Public Relations, Baruch College CUNY.