In 1933, husband and wife team Clem Whitaker and Leone Baxter opened the first-ever political consulting firm in the United States. Campaigns Inc. developed strategies still used in politics today. The firm typically represented Republican candidates and causes, with perhaps the best known being the defeat of Pres. Truman's 1948 plan for a national healthcare system. That plan eventually became Medicare, enacted in 1965 under Pres. Johnson, which celebrates its 50th anniversary this week. Read more about this PR duo in The Nation article attached that dates back to 1951.