Facing financial difficulties after the Great War, Sigmund Freud turned to his nephew, Edward Bernays, for help. Bernays suggested to Freud he begin looking at the U.S. as a new market for his books, and Freud agreed, albeit, reluctantly. He claimed the mainstream American public was not sophisticated enough to appreciate his works. But Freud was wrong. When, in 1920, Bernays had "A General Introduction to Psychoanalysis" translated, published and publicized in the U.S., it quickly became a bestseller. Bernays worked with Freud to publish additional books in the U.S., and over the years, Freud and the new field of psychoanalysis became wildly popular in America and throughout the world.