The Business of Propaganda - Edward Bernays

This 1928 article was one of the first to discuss the role of ethics in the newly emerging field of PR. The PR counsel, said Bernays, "must never accept a retainer or assume a position which puts his duty to the groups he represents above his duty to society." The public interest comes before the client's interest. Read the piece: http://tinyurl.com/nswxz8k