Ivy Lee's Definition of Publicity

In an historic address before the American Association of Teachers of Journalism in 1924, PR pioneer Ivy Lee defined the goal of publicity as making people aware of the events that most affect their well-being even when the facts do not interest them. Those involved in publicity, he instructs, should include sources for every piece of information published as a way to establish credibility with the audience and, importantly, distinguish it from propaganda. Read the book here: http://tinyurl.com/p9fpxov. See the original 1924 pamphlet at the Museum of Public Relations, Baruch College.