How Bernays Improved Calvin Coolidge's Public Image

Hired by the White House to improve Pres. Calvin Coolidge's public image during the 1924 presidential campaign, Edward Bernays brought 40 Broadway actors down to DC to have breakfast with the president. The hope was that the cameras would catch a smile from the often glum-looking president. It worked. Headlines the next day reported, "President Nearly Laughs," A couple weeks later, Coolidge was re-elected. Read more: