July 9, 1816 marks an important day in Argentina, the Acta de la Declaración de la Independencia Argentina! We can all learn a PR lesson from Argentina’s efforts to gain independence from the Spanish. The viceroy’s leadership was short-lived due to a lack of internal cohesion among regions and a lack of Spanish support. With the growing nationalist sentiment, a group of influential creoles in Buenos Aires kicked out the Spanish Viceroy and established the Primera Junta on May 25, 1810, known as the May Revolution. The Argentinians worked together and declared that a General Congress be assembled in the city of Tucuman. Delegate deputies were chosen to represent the 15,000 people from each province. The General Congress then passed a resolution declaring independence from Spain of the Provincias Unidas de America del Sur on July 9, 1816. The holiday is celebrated today with special services are held at the Cathedral in the series and dramatic performances take place in the Colon Theater.
Club Docente Edward Bernays was created in 2008 by Dr. Federico Rey Lennon. Membership consists of public relations scholars from universities throughout Argentina, where the PR field consists of more than 80 consultants in the market, and two professional councils of public relations. #ClubBernays