Instant Photo Sharing: The Polaroid Swinger

"It's almost alive! Only nineteen dollars and ninety-five!" So went the 1965 commercial launching Polaroid's Swinger camera. In the commercial (link below), the then unknown actress, Ali McGraw, demonstrated the ease of use, interactivity and clever functionality of the new product. Thus, the Swinger became the first mass marketed, hand-held device to allow instant sharing of photos-- not unlike its descendant, the iPhone.

Read the New York Times article here.

And watch the TV spot: