Blaise Pascal on the Art of Persuasion

"People are generally better persuaded by the reasons which they have themselves discovered than by those which have come into the mind of others." -- Blaise Pascal (1623-1662), French physicist, philosopher, mathematician. Pascal articulated the science of changing minds in his Pensées 500 years before the psychologists did. Find out more about the Frenchman here, or directly download his Pensées for free from Amazon.