GM's Paul Garrett Develops PR as Management Function

In 1931, Paul Garrett was hired by GM Chairman Alfred Sloan to become the company's first director of public relations — and the nation's first PR professional to become a VP of an industrial corporation. In the early years of the Great Depression, Sloan needed Garrett to "interpret the corporation to the public, and, in run, help him (Sloan) try to understand what the country was thinking." Garrett felt PR was the responsibility of everyone in the corporation — a novel view at the time. Read this 1995 article by GM PR veteran, Mary Roznowski Henige, to learn how Garrett developed PR into into a management function at GM.