From Ford to Amazon - Employers Who Care

Amazon's announcement to increase hourly wages to 350k employees has been mightily commended by the press, as was Henry Ford's announcement a century ago, when assembly-line workers were given an unprecedented $5 a day. Ford wanted to ensure a stable employee base, but also wanted his workers to be able afford the products they produced. While Ford saw a short term decline in profits, in the long run it led to increasingly higher revenue. By making it affordable, he repositioned the “motorcar” from a luxury to something every American--including his own workers-- could own.

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Testimony in Congress - Journey from 1991 to 2018

Then (1991) -- Anita Hill testifies in Congress with allegations of sexual misconduct against Supreme Court justice nominee Clarence Thomas. It was the first such hearing of its kind, and thanks to C-SPAN a little-discussed issue was brought to the national discussion.

Now, 27 years later, in the midst of the "Me Too" movement and near-daily exposure of high-profile sexual assault cases, the issue stands to have a permanent impact on every facet of American life. In years ahead, Dr. Christine Ford's testimony will likely be considered as pivotal as Anita Hill's has been since 1991.

   Anita Hill on the left and Christine Ford on the right

Anita Hill on the left and Christine Ford on the right

Last Breath of the Famous Volkswagen Beetle

Volkswagen announced the end of production of its famous Beetle. The last of the Beetle family, the third-generation Beetle will go out of production in 2019 due to waning of nostalgia and sales. To celebrate the vehicle’s rich heritage and iconic cultural standing, VW announced the #VWBeetle Final Edition.

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The Beetle was not just a car, it was a fixture of popular culture, symbol of the free-wheeling ‘60s, the ride of the baby boomer generation, and a true cultural icon.

VW’s Beetle was the center of one of the greatest print campaigns of all times. In the 50s and 60s, when cars were fashion statements, testosterone boosters, and muscles on wheels, VW's Think Small campaign promoted their Beetle to be the exact opposite of the ideal car, and how this was a great thing.

Think Small Campaign Poster

The Museum Finds a New Home at WeWork FiDi

After four wonderful years at Baruch College, the Museum will be leaving for our new home at WeWork FiDi, 85 Broad Street. From our very first event, starring Muriel Fox, James Arnold, Herb Schmertz and Harold Burson, and the scores of events and lectures that we held ever since, Baruch College has enabled us to share our profession's history with thousands of students, scholars and professionals from all over the world.

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Thanks to Baruch, we've been able to expose students to many of the never-before-told stories about this profession, such as the role that African Americans, Latinos and women have played in our history, and the role that PR itself has played in the history of politics, culture and business over the millennia. We've given students first-hand exposure to the archives of Ivy Lee, Edward Bernays, Ofield Dukes, Inez Kaiser, and Arthur Page. We've shown a generation who grew up online, how PR was practiced in the decades before the Internet, using century old candlestick phone, manual typewriters, telegraphs and stereograms.

We've had a pretty great run at Baruch. Special thanks to Michael GoodmanDick Martin and James Arnold who made it all happen four years ago, and to the Museum's co-founder, Barry Spector for taking the Museum from an idea 20 years ago and making it into one of the field's top educational institutions today-- the world's one and only.

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The Hispanic Public Relations Association and its Mission

The Hispanic Public Relations Association was established in 1984 by a group of Latino practitioners who believed that the creation of an organization dedicated to serving their specific needs and interests was the most effective way to promote professional advancement in the field.

David Garcia, then working for Fleishman Hillard Public Relations, believed that other PR organizations’ well-intentioned efforts to embrace multiculturalism were more geared to serving the needs of the organization than they were to Hispanic practitioners.

HPRA’s mission is to advance the practice of Hispanic pubic relations as a marketing discipline and to serve as the voice for professionals working in the Hispanic communications field nationwide. It also seeks to empower its members through support, resources and education and to offer guidance and assistance to students pursuing careers in the field.

(information taken from HPRA site)

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