PRMuseum Summer School Series, 2019
Session IX: Everything You Always Wanted to Know About Tech PR (But Didn't Know Whom to Ask)
Learn about the growing role of PR in the marketing of technology today — from electric vehicles to building the cities of the future. Explore how PR impacted the growth of consumer and B-to-B tech over the past 20 years — what made some products "must haves" and others immediate fails? — through a curated pop up exhibit created by our session attendees. And learn how global companies like Panasonic have not only thrived, but transformed the tech landscape over the past century.
About Alberto Canal
Alberto Canal is the vice president of strategic communications for Panasonic North America. In this role, he leads integrated communications to drive awareness and advocacy of the company’s diverse portfolio of sustainable business solutions including electric vehicles, the future of food retail, logistics, manufacturing, and more. Alberto is responsible for internal and external communications including employee engagement, social media, influencer strategy, and industry analyst relations. After starting his career as a news reporter, he went on to lead communications teams and telling brand stories for iconic tech companies including Verizon and IBM.
When: Wednesday, April 10, 6:00–8:00 PM
Where: WeWork, 85 Broad Street, 27th Floor, New York
A Q&A and networking reception will follow the event session.
Session X, May 2, 2019: Branding with Brandi: Step Up Your Game, with Brandi Boatner, social and influencer communications lead, IBM
Session IX, April 10, 2019: Everything You Always Wanted to Know About Tech PR, with Alberto Canal, VP, strategic communications, Panasonic
Session VIII, December 12, 2018: Adventures in Travel PR, with Gail Moaney, executive vice president, Travel & Tourism Finn Partners
Session VII: November 7, 2018: Financial Communications Bootcamp, with Elliot Sloane, FTI Consulting
Session VI, October 23, 2018: Crisis Communications: The Truth Shall Set You Free, with Mike Paul, President, Reputation Doctor® LLC
Session V, August 2, 2018: PR for non-profits, with Lucas Bernays Held, Director of Communications, The Wallace Foundation
Session IV, July 26, 2018: How to be a Corporate Spokesperson w/ Bob Varettoni, Director of Corporate Communications at Verizon
Session III, July 19, 2018: Food/Wine PR w/ Julie Sternberg, Senior VP of Food & Beverages at Hunter PR
Session II, June 28, 2018: Tech PR for New Technologies: from Drones to VR to Blockchains, with Ethan Rasiel, CEO, Lightspeed PR
Session I, June 12, 2018: The Future of Healthcare PR with Craig Rothenberg, founder of Rothenberg Communications LLC